Business continuity and disaster recovery planning took a real hit in the recession that started in 2008. First many companies reduced the number and intensity of testing the plans. Second many firms cut staff in support area like communications and do not have sufficient staff in place to provide the level of information that is required when an event occurs. Last but not least the rapid evolution of social networks and BYOD has added a level of complexity that did not exist before.
In addition to a DR / BC plan CIOs and operation executives need to have an Incident Communication in place that not only provides what to say but how to use technology like social media to get the message out.
Business Continuity has been a stepchild in this recession
The specific objective of this incident communication plan is to define who will provide key communications during a crisis and the content, recipients, schedule, method of delivery, frequency and priority of the communication. By outlining communications in advance, ENTERPRISE
- Protect the effect of a crisis on employees, associates, suppliers and customers,
- Reduce the impact of bad publicity, maintain customer service, bolster relations with vendors and
- Addresses the concerns of other key stakeholders
Here is a great video that you can use to create a presentation to explain why plan and how your plan should take shape.