Chief Mobility Officer now almost a necessity
The idea of a company having a chief mobility officer (CMO) is not a new one. But as enterprises scramble these days to establish mobile strategies, having a CMO is a key to success. Mobile has not been around long, but it has already made a tremendous impact-to the tune of 29 billion applications downloaded in 2011. With such a new technology, it’s not surprising that companies are looking to create a new “C” level position – a CMO.
A primary reason why a corporation would want to create an office of the chief mobility officer is to improve coordination of mobile initiatives. Without a CMO, firms will waste too much time and money as marketing goes after a mobile loyalty applications, sales builds tablet applications, the CFO implements mobile expense approvals, the CTO does his application in support of the new smart product line, and the head of Asia resellers builds a mobile dealer application.
A just released new job description for the Chief Mobility Officer makes the process of creating this role much easier. The description is four pages long and is ready to be utilized immediately as it comes as a MS Word file.