New Privacy Legislation Proposed in US House

Security ManualNew Privacy Legislation – Application Privacy, Protection and Security (APPS) Act 2013

Proposed privacy legislation bill would require application developers to explicitly gain consent before obtaining data from consumers, and compel them to securely maintain that data in accordance with mandatory privacy policies.

Rep. Hank Johnson brought the bipartisan Application Privacy, Protection and Security (APPS) Act 2013 to the floor of the U.S. House of Representatives on Thursday in a bid to bolster confidence in the desktop and mobile apps market, which has been at the center of a number of privacy storms in the not-so-distant past.

The bill, if passed, would require that app developers display privacy policies and require consent from users before the applications is even used. In some cases, apps already require this — many in-built Apple iPhone and iPad apps display a terms of service message and require users to sign off on it before they continue.

Such policies would also have to explain whether their data could or will be shared with third parties, such as advertising networks. And, if a user stops using an app, they can compel the app developer to delete any data held on them. The U.S. Federal Trade Commission would enforce these privacy rules, the bill states.

Author: Victor Janulaitis

M. Victor Janulaitis is the CEO of Janco Associates. He has taught at the USC Graduate School of Business, been a guest lecturer at the UCLA's Anderson School of Business, a Graduate School at Harvard University, and several other universities in various programs.