10 best practices in managing social networks and relationships

10 Best Practices in Managing Social Networks and Social Relationship

Social networks provide an opportunity to communicate electronically with both personal and business associates.  Done properly they are a great new way to stay in touch or market.Social Networks

  1. Create relationships to connect in a consistent manner
  2. Minimize low value communications
  3. Group relationships to make it easier to track relationships
  4. Utilize multiple social networks to segregate relationships – utilize the right network for the relationship
  5. Ensure you have proper groupings
  6. Establish metrics to use in following relationships
  7. Assess the impact of a change before you make it
  8. Document changes
  9. Keep communication flowing via Email
  10. Validate relationships are working both ways

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Author: Victor Janulaitis

M. Victor Janulaitis is the CEO of Janco Associates. He has taught at the USC Graduate School of Business, been a guest lecturer at the UCLA's Anderson School of Business, a Graduate School at Harvard University, and several other universities in various programs.