Chief Digital Officer now is need in enterprises to leverage digital data

Chief Digital Officer (CDO) now is needed to leverage digital strategy

Chief Digital Officer’s (CDO) time is now. CIOs understand that digital is central to their business and career success. World Class CIOs are focusing on the digital footprint of their customers, products, and competitors. New competitive advantages will be based on digital operations and insights.

Digital business promises to convergence people, business, and things and will disrupt existing business models. While 75% of all CIOs and business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient.

CDO – Chief Digital Officer

The CDO is not only a digital expert, but also a seasoned general manager
Chief Digital Officer CDO

The requirement for ‘powerful digital leadership’ to drive strategy and execution is a necessity. But how many leaders really have experience in this? Is this learning on the go, or is it about having a CDO and team that has a totally digital focus.

Is there an ideal way to navigate through this journey and also connect better with industries and companies? The CIO and CDO are in excellent positions to help the enterprise decide which approach(es) it should take to manage total digitization.

Author: Victor Janulaitis

M. Victor Janulaitis is the CEO of Janco Associates. He has taught at the USC Graduate School of Business, been a guest lecturer at the UCLA's Anderson School of Business, a Graduate School at Harvard University, and several other universities in various programs.