Digital Brand Manager why have the position
Digital Brand Manager why have the position is a question that if you have to ask means that you do not understand the new market place. Social media and networks drive traffic to social networking sites and websites where reputations and products are focused on.
The Digital Brand Manager is the primary focus point for the Internet and social network presence of a brand. The individual is responsible for digital consumer experiences across the entire enterprise and its operations. They help a company drive growth in its brands and product lines by converting traditional physical brand management process to social media ones, and oversee the rapidly changing digital sectors like mobile applications, social media and Internet based marketing.
The reasons why an organization should have a Digital Band Manager:
- They are responsible for executing and evolving the enterprise’s Social Media Strategy
- Understanding a brands performance & emerging company/consumer needs.
- Defining channel roles
- Establishing content strategy
- Managing the social persona development of the brand’s social network