Digital Brand Manager why have the position is a question that if you have to ask means that you do not understand the new market place. Social media and networks drive traffic to social networking sites and websites where reputations and products are focused on.
The Digital Brand Manager is the primary focus point for the Internet and social network presence of a brand. The individual is responsible for digital consumer experiences across the entire enterprise and its operations. They help a company drive growth in its brands and product lines by converting traditional physical brand management process to social media ones, and oversee the rapidly changing digital sectors like mobile applications, social media and Internet based marketing.
The reasons why an organization should have a Digital Band Manager:
They are responsible for executing and evolving the enterprise’s Social Media Strategy
Understanding a brands performance & emerging company/consumer needs.
Defining channel roles
Establishing content strategy
Managing the social persona development of the brand’s social network
Chief Digital Office (CDO) & Chief Mobility Officer (CMO) Hot C-Level Jobs
Top 5 Hot Jobs – CDO & CMO Hot C-Level Jobs that are not only new but also hot. In the case of Chief Digital Officer (CDO), we have found that one in five companies now have some in that role. In addition, half of those enterprises hired the incumbent in the last 12 months. The case is not quite as strong for the Chief Mobility Officer (CMO) as we found that only one in ten organizations have an individual other that the CIO assuming those responsibilities.
Many of the hot new jobs often report to the operational side of the business, instead of the traditional IT organization under the authority of the CIO. Part of the reason for that is that almost half of all IT functions report up thru the financial side of the enterprise, not the operational side.
The five hot new jobs are listed below and have links to pages describing the major roles and responsibilities they have:
All of these jobs have one thing in common. They are addressing the issues, roles, and responsibilities of the new age marketplace. Without the Internet, e-commerce, and mobile users there would be no need for these positions.
But, as it is these are the new jobs that have been created by these new technologies and changes that have taken place.
Digital Brand Manager commands a $130K to $140K starting salary
The Digital Brand Manager is responsible for the total digital image that a brand and/or enterprise presents to the outside world. They develop, implement and managing branding and marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.
As such is responsible for digital consumer experiences across the entire enterprise and its operations. The Digital Brand Manager helps a company drive growth in its brands and product lines by converting traditional physical brand management process to social media ones, and over-sees the rapidly changing digital sectors like mobile applications, social media and Internet based marketing. The Digital Band Manager is responsible for executing and evolving the enterprise’s Social Media Strategy based on performance & emerging company/consumer needs. This includes but is not limited to: channel roles, content strategy, and Social Persona Development.
Janco has created a full job description that is over 1,700 words and 6 plus pages.
The Digital Brand Manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
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