Janco Associates predicts a tidal wave and explosion of mobile data traffic. There will be more mobile users, nearly 5 billion by 2018 (up from 4.1 billion in 2013) and more than 10 billion mobile-ready devices, including machine-to-machine connections by then (up from 7 billion in 2013). Mobile video will account for 69% of all mobile data by 2018, up from about 53% in 2013.
Mobile data is expected to grow by 11 times in the next four years, reaching 18 exabytes per month by 2018. An exabyte is 1 billion gigabytes.
Mobile data traffic is expected to grow by 61% annually into 2018, with the extra traffic from just one year — 2017 — expected to be triple the entire mobile Internet in 2013.
Cisco forecasts that average global network speeds will almost double from 1.4Mbps in 2013 to 2.5Mbps by 2018. Speeds will be higher in the U.S. where LTE often gives users more than 1Mbps for downloads. Cisco added wearables to its annual study of mobile traffic for the first time this year. In all, there were 21.7 million wearable devices in use globally in 2013, a number expected to reach 176.9 million by 2018, Cisco said.
Most of this wearable device traffic will continue to be channeled through smartphones, using the smartphone as a hub, The amount going through smartphones is now about 99%, and will drop to 87% by 2018.
Cisco conducted a test using Google Glass to look at the traffic it generated. Over 16 days, the total data moved wirelessly via cellular or Wi-Fi was 263MB, with 101MB moved from the Google Play, about 29MB from Google Play Music and 28MB from YouTube. MyGlass took 24MB, while Maps took 17MB.
The demands for a device like Google Glass might not be all that dramatic in terms of total data traffic imposed on a wireless network, but there will be general demands on connections from each app or service and how well a network will be able to handle those the demands at once, even to a single user.
Web Design on 32% of sites has design flaws
Web design flaws were the focus of a recent Janco survey. There were 10 major design flaws that impacted web sites when they are viewed on the smaller displays of SmartPhones and Tablets.
Janco reviewed 1,045 major sites and found that 32% (335 out of 1,045) of them had at least one of these top 10 flaws.
- Look and feel is not consistent across devices – Pages were designed for a desktop and have not been adapted to meet the requirements’ of SmartPhones and tablets
- CSS style sheets lacking – Style and formatting information is contained within the body of the pages. For example the font sizes may be good for a desktop but without the proper use of css styles it is too small in smaller displays.
- Images are not scalable – Images are of a fixed size, as the device changes the image do not in proportion to the page resulting in pages that are difficult to view on the smaller screens if SmartPhones
- Pages have too much content and are too busy – Page content often is not focused and tries to cover too many “bases”
- Pages take too long to load – Pages have not been optimized to improve load times
- Text is too small – The text is too small and when the page is magnified on the smaller display the user has to scroll in order to view the page
- Layouts do not adjust according to device the pages are viewed on – On multi-column pages, on smaller devices, the layout is not adjusted to show one column at at time.
- Images do not have alternative text – If images do not load quickly no alternate text displays.
- Adobe Flash is used and non function on Apple devices – Apple’s Safari does not support Flash so this content cannot be viewed on iPads and iPhones
- Menuing systems are not conducive to variable size devices – Long horizontal menus do not display well on smaller screens and vertical menus in multi-column pages do not work well.
Critical Success Factor in Web Implementation is Personalization
Personalization is recognized as a Critical Success Factor (CSF) for both e-commerce and non-commerce sites. Companies with an online presence are learning that they need to take action to learn more about their customers in order to increase customer loyalty, gain new followers and outshine the competition. More than 60 percent of the companies surveyed are prioritizing investments over the next year that will enable a more personalized Web experience.
There are several benefits companies can realize by creating a more personalized website experience. Cited by 69 percent of survey respondents, improved website engagement is at the top of the list. When businesses employ website personalization techniques, the visit becomes a two-way interaction. Instead of solely clicking or pushing his or her way through the site, the user is enticed or pulled through the site via personalization, thus increasing website engagement.
The second benefit, according to 62 percent of survey respondents, is improved brand image. Visitors think highly of businesses that anticipate their needs and appeal to their individual interests. Finally, coming in third and fourth, 44 percent of respondents cite improved lead generation and decreased customer or website abandonment rates.
In order to provide a personalized Web experience and realize these benefits, companies need information about their visitors. Yet there are gaps identified when it comes to the information companies are currently able to collect. These gaps primarily exist around location, which inhibits the ability to offer visitors a personalized Web experience.