Top 10 Press Release Best Practices

Top 10 Press Release Best Practices

 

Formal media and incident communications plan needs to be in place before an event occurs.

Top 10 Press Release Best Practices – Whenever enterprises are impacted by negative (cyberattacks) or positive events communication with the media is critical – Press Releases should be the first source for factual and informational communication with the media.

 

Top 10 best practices are:

  1. Perform extensive research – get your facts straight
  2. Don’t assume anything – double check everything
  3. Don’t belittle or talk down to anyone
  4. Don’t oversell your product or service
  5. Don’t over-write or bloat the release
  6. Create a clever subject line
  7. Don’t jump the gun when sending your release
  8. Optimize the Press Release for Internet Search Engines
  9. Maintain an internal list of trusted reporters and editors
  10. Be available and responsive right after a press release is issued

Top 10 Press Release Best PracticesOrder media communication PolicyDownload Selected media communication Policy Pages

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Victor Janulaitis
M. Victor Janulaitis is the founder and CEO of Janco Associates. His focus and that of the firm is the management and support of IT professionals improving infrastructure. His expertise is in organizational infrastructure, security, cost control, disaster recovery business continuity; information privacy; and staff development.

Mr. Janulaitis has been an expert witness in several employment and termination lawsuits. He is considered an expert on discrimination, job content, compensation, and employee performance.
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About Victor Janulaitis

M. Victor Janulaitis is the founder and CEO of Janco Associates. His focus and that of the firm is the management and support of IT professionals improving infrastructure. His expertise is in organizational infrastructure, security, cost control, disaster recovery business continuity; information privacy; and staff development. Mr. Janulaitis has been an expert witness in several employment and termination lawsuits. He is considered an expert on discrimination, job content, compensation, and employee performance.

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